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  1 2 3
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electronic doodads to obscure medical devices — breath life into practically every page of the book. In recent years, as the L.O.I. (Legend of IDEO) has spread far and wide, the company has had Clients begging for advice not just on a product or two, but on the IDEO way of innovating. It has responded vigorously. That’s good news for readers. It means this methodology not only works for IDEO, but has proven to be transferable. It’s not quite that simple, of course. Beneath the IDEO method lies the incredible, throbbing IDEO spirit that led me to love at first sight. No, |
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it won’t be “1, 2, 3 ... I’m an innovator now.” Nonetheless, I can imagine no better launching point than the pages and ideas and cases of this book. I have been waiting ten years for it. And now I’m lucky enough to own a thoroughly highlighted copy of the galleys ... that I will barely let out of my sight. Innovation is it ... for the foreseeable future. And THE ART OF INNOVATION is it for those with the nerve to take the plunge. So ... on with the show! Tom Peters |
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