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That was then, and in the subsequent 10+ years innovation has spurted to the tippy top of the “requisite core competence list” for companies of all shapes and sizes. And — still — nobody does it better than IDEO. But how? Fat chance of finding out, as IDEO’s finely tuned methodology is obviously its best kept secret. Until now. Enter ... THE ART OF INNOVATION.  Tom Kelley, IDEO exec and David Kelley’s brother, tells all!

This is a marvelous book. It carefully walks us through each stage of the IDEO innovation process — from creating hot teams (IDEO is perpetually on “broil”) to learning to see through the customer’s eyes (forget “focus groups”!) to brainstorming (trust me, nobody but nobody does it better than IDEO) to rapid prototyping (and nobody but nobody does it better ... ). But this is no drab and dreary, academic tour. Hey, IDEO creates very cool “stuff” of all sorts. And the case studies — from grocery carts to toothpaste tubes to

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