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What We Do IDEO offers innovation strategy and design services. We identify opportunities for innovation by understanding latent user needs, technology factors, and business requirements for success. We evaluate potential solutions through user observation and iterative rapid prototyping. Our multidisciplinary teams include specialists in human factors research; business strategy; industrial and interaction design; environments design; mechanical, electrical, software, and manufacturing engineering; design validation; and more. |
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IDEO’s renowned
culture and process of innovation has attracted the attention of academics,
companies, and journalists worldwide. At the request of our clients, we
offer IDEO U Innovation Workshops, an array of customized workshops created
to catalyze and enhance our clients’ own design processes. |
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Recent
Clients IDEO’s clients view innovation as key to competitive advantage. Our clients range from start-ups to established brands in diverse industries, including communications, computers, consumer and industrial goods, furniture, medical devices, retail and work environments, sporting equipment, toys, transportation, and more.
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What We've
Done IDEO contributed to the development of many well-known innovations, including the first mouse for Apple and the world’s first laptop computer. Other projects include technology for Prada’s New York flagship store; the Handspring Treo; “Dilbert’s Ultimate Cubicle” for Scott Adams; interiors for Amtrak’s Acela high-speed train; HealtheTech’s BodyGem, a handheld metabolic meter; the Leap Chair for Steelcase; insulin pens for Eli Lilly; the Palm V; Polaroid’s I-Zone instant camera; retail and work environments for Xerox, HP, and Steelcase; Zyliss kitchen gadgets; Oral-B’s soft-grip kids’ toothbrushes; and Crest’s Neat Squeeze stand-up toothpaste tube. |
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IDEO has won
more design awards than any other firm of its kind. For more than a decade,
IDEO has topped Business Week’s list of all-time winners of the Industrial
Design Excellence Awards, an annual feature celebrating the strategic value
of design. In 2001, David Kelley and IDEO were honored with the Smithsonian
Cooper-Hewitt Museum's National Design Award for Product Design, recognizing
our outstanding contributions to the field of design. In 1999, ABC’s
Nightline dedicated an entire episode to IDEO’s process for innovation,
following a multidisciplinary team as they redesigned a consumer icon, the
shopping cart, in four days. |
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Where We Are IDEO employs nearly 350 people worldwide in full-service offices in Palo Alto, San Francisco, Boulder, Chicago, Boston, London, Munich, and Tokyo. IDEO’s international presence enables a global perspective that is reflected in our design strategy. |
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Contact IDEO
(It's pronounced "eye-dee-oh") IDEO 100 Forest Avenue Palo Alto, CA 94301 +1-800-600-IDEO www.ideo.com |
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